Hello, I’m the caretaker of LALATOWN—Hyungjoo.

In this town, the mayor is a gentle giant kitty named Frankie.

Here, the currency is kindness, naps are mandatory, and second and third brunch at the town café are simply not negotiable.

I write, I paint, and I create tools—like Procreate brushes inspired by Korean bunsik, subways, and hanbok—the small details that make everyday life feel warm.
In LALATOWN, I paint, I nap, and I eat salad with chopsticks.

Recently, I’ve been exploring Puerto Rico—its light, its houses, its windows—and bringing those moments into LALATOWN.

This space is where I share stories, places, and the things that quietly inspire me—so LALATOWN can grow softer, more alive, and a little more functional.

Welcome to my LALATOWN.
I hope you find your kindness glowing a little brighter here.