Hello, I’m the caretaker of LALATOWN—Hyungjoo.
In this town, the mayor is a gentle giant kitty named Frankie.
Here, the currency is kindness, naps are mandatory, and second and third brunch at the town café are simply not negotiable.
I write, I paint, and I create tools—like Procreate brushes inspired by Korean bunsik, subways, and hanbok—the small details that make everyday life feel warm.

Recently, I’ve been exploring Puerto Rico—its light, its houses, its windows—and bringing those moments into LALATOWN.
This space is where I share stories, places, and the things that quietly inspire me—so LALATOWN can grow softer, more alive, and a little more functional.
Welcome to my LALATOWN.
I hope you find your kindness glowing a little brighter here.
